Quality
Invalid traffic, brand safety and supply-path integrity checked on every request.
AlumaX is a programmatic exchange that watches its own traffic, fixes what it finds, and keeps a record of every change. Partners go live in days.
Decision log · live--:--
09:04Quality
Unusual pattern on one supply path.Traffic paused pending review.
09:11Traffic
Bid requests below value threshold filtered on two endpoints.Volume -8%, revenue unchanged.
09:26Operations
New demand partner endpoint tested and live.Time from IO: 2 days.
09:38Reconciliation
Discrepancy of 1.4% detected against partner report.Flagged before invoicing.
oRTB and VAST
In-app, CTV, video and display
US supply at a premium quality bar, expanding by geo
Built to industry standards, including IAB Tech Lab specs
The plumbing is familiar on purpose. What is different is how much of the work the exchange does on its own.
Traffic
Requests are weighed before they are sent. Fewer, better opportunities and less infrastructure.
Operations
Onboarding, trafficking and troubleshooting handled as they come up. Partners live in days.
Reconciliation
Discrepancies surface before invoicing.
The more the exchange handles by itself, the more you should be able to see. Every change it makes produces a record: what changed, why, on what evidence, and what we expect to happen.
Full supply-path visibility. No hidden hops. We are new, so there is nothing to hide, and we would rather build the habit now.
Traffic suppressed on one supply path
Unusual request pattern
Request signature, 3-day baseline
Volume -2%, quality score +0.4
Ask us for the log on your traffic. We will send it.
Today the exchange runs its own operations. Next it takes on buying decisions: moving budget across platforms toward the outcome a partner asked for.
We are getting there in steps: watch first, then recommend, then act within limits the partner sets. Open standards as they land, so anyone building on them can plug in.
Thirty minutes on your traffic, your quality bar, and where we would fit.